UX Coaching with Yuwei Fu


Thank you for your interest in 1:1 UX Career Coaching with me. I'm excited to work with you and help you take your career to the next level! Before we dive into the program, I wanted to share the story behind why I started coaching.

As a F-1 visa student who came to the U.S. to study, I faced numerous challenges while trying to establish a successful career. Through trial and error and the guidance of mentors, managers, and career development programs, I was able to go from needing ESL classes and working at a school library to becoming a UX Manager at Amazon and now a UX Director at Oracle. In the process of working for various companies including digital agencies, startups, and big tech companies over 15+ years, I developed a UX career strategy/framework that I have lectured at FIT Mastered class and UX design communities worldwide.


I’ve coached 200+ UX designers, from students, interns, senior professionals to managers, helping them land jobs and advance in their careers. However, I am currently only selecting mentees, who are serious about their career and willing to commit to the coaching program. Below are a tentative outline that can be adjusted to your needs and progress, my work experience, and testimonial from my mentees.

Tentative Outline


Work Experience



Currently a UX Director at Oracle leading UX directions and design for Enterprise Resource Planning (ERP) and Enterprise Performance Management (EPM) platforms. Previously, a UX Manager at Amazon, I led UX directions and strategies for Marketplace platforms and internal tools. Built multiple teams, which brought in $81B in revenue. Increased productivity by streamlining data management and the design-to-development process. Worked closely with leadership to define long-term plans for optimizing the customer journey. Established UX procedures to ensure collaboration and product quality across teams. Organized events for UX and diversity (DEI) initiatives.



Before working at Tech firms, I led UX projects at several well-known digital agencies including R/GA, SapientNitro, Method, and Fantasy Interactive. My projects included redesigning McDonald’s global kiosk system, conceptualizing new operating systems for LG and Samsung, and optimizing an enterprise web app for JP Morgan Chase, and launching the first app for Nickelodeon, which later won an Emmy Award for Outstanding UX. 


Check out my LinkedIn 

Testimonial

"Yuwei’s experience in working at a big enterprise as well as at agencies has been very valuable to me. More importantly, I felt his interest and willingness to help, and we ended up discussing a lot of important things in our industry!” 

— Oleg Martynenko, CEO at Noomo Agency

"Yuwei is an awesome mentor, providing valuable guidance on career growth, storytelling in case studies, and the UX team's hiring expectations in a technology company. His seasoned experience as a hiring manager is truly impactful.”

— Sicong Chen, UX Designer at Morgan Stanley

"Yuwei kindly shared his personal design management experiences from Amazon and Oracle, which gave me valuable insights into the work responsibilities and scope of those roles. This information helped me reconsider whether these opportunities align with my interests and identify areas where I should focus on improving myself.” 

— Chung Han Tsai, Sr. Product Design Manager at Splunk/Umich 

"The communications with Yuwei were always very valuable for my growth and enjoyable as well, despite we are based in different continents most of the time. I benefited a lot from his advices not only on the skill set level, most importantly on the mentality as a junior in UX design. I am very thankful for the experience as Yuwei's mentee.” 

— Nicole Wang, Senior UX Designer at Amazon Web Services (AWS) 

"Yuwei provided extensive feedback on my case study. He also shared valuable insights into what hiring managers are looking for based on his personal experiences at Amazon & Oracle. Overall Yuwei’s feedback has been very helpful and I have learned a lot from him.” 

— Jen H., Lead Product Designer at Weee!

"Yuwei is a fantastic mentor who offers valuable guidance on career growth. He humbly shares his career journey and imparts insights on using SMART goals for me to plan mine. I've gained much knowledge from how he weaves storytelling into every experience. I'm fortunate to have someone like him to inspire me.” 

— Sandy Liao, Product Designer at Recly 

"Yuwei quickly grasped my situation and provided incredibly constructive feedback, not only explaining what could have been done differently but also guiding me on how to think and approach it divergently so I can perform better next time. Yuwei's expertise, drawn from his extensive experience and their kindness, boosted my confidence.” 

— Yuha Kim, Product Designer at Try It On